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Olive Green Cookies: You too can Help by Eating one

When we talk of Jammu & Kashmir all that comes to our mind is the strife that is going on there, the agitations, stone pelting, terrorists being shot dead, army men losing lives…….. a population that feels disgruntled, and politicians making their career over this turmoil. But every now and then, there comes a story of goodness, struggle and success that emanates from that soil. One such was the story of Sehmat portrayed beautifully in the recent movie Raazi played by Alia Bhatt or the grit showed by Sepoy Aurangzeb before his death in the hands of terrorists.

There is another one that caught my attention recently. It is from the Jammu region of 6Samba. What was one thing common among seven women – 55 year old Biaso Devi & Chanchalo Kumari, 60 year Prakasho Devi, 56 year Sheeshna Kumari, 58 year Parkasho Devi & Gharo Devi and 26 year old Simmi Devi. They all were widows whose husbands had served in the Indian Army. After the death of their husbands, each one of them had a tale to narrate, one of suffering, loneliness and lack of finances. Each one struggled to make ends meet and look after their kids and family.

The Army in the local garrison was already well known for its close interaction with the local population. They had made a mark consistently guided by the Rising Star Corps HQ, Gurj Division and the Mission First Brigade who were well known for their Samba Super 40 academic excellence mission where in the local boys and girls had qualified for central competitive exams. That story is for another day.

The area is well known for walnuts and apples. Who doesn’t relish these goodies. While interacting with the locals one day and after listening to the sad stories of the widows, Brigadier Anil Raman hit upon the idea. Why not do something with the local resources and ensure the produce be marketed well so that there is an employment generation opportunity.

Aseem foundation, an NGO from Pune, have great experience of more than 215 years. They know and understand local problems in states like Jammu and Kashmir and the North-Eastern states. Aseem Foundation worked with the Army to establish the Olive Green Bakery at Samba under the aegis of Army Wives Welfare Organisation. The initiative involved a manufacturing point at Samba Military Station for special Apple Walnut Chocolates, Caramel Walnut Chocolates and Walnut Biscuits. All help was provided by the Army under Operation Sadbhavana. With the knowledge imparted by the Aseem Foundation members, the local produce of Apples and Walnuts were made into Apple Walnut Cookies under the brand name Olive Green Cookies.


These were then marketed all over India. You too can order your cookies. From today, let these cookies give you company along with your cuppa tea. It just costs you Rs 55/- for a box of tasty fresh 10 cookies. And it is delivered to your house through courier.

Four widowed women who were taken in this project work at the Olive 4Green Bakery. Today Simmi Devi proudly pays school fees of her daughter and takes care of her needs. Prakasho Devi is able to pay school fees of her two grand-children and also cater to their daily requirements. Chanchalo Kumari is able to help her son in day to day running of the house.   A week back Biaso Devi filled up admission form worth Rs 2000/- for her daughter Arti Devi from her first salary. These women are now beaming at this God sent opportunity and thank the Army for this new lease of life. A life of purpose, dignity and peace. Three more joined in later hearing about the new lease of respectable life this project has given them.

Great Work Aseem Foundation, Rising Star Corps, Gurj Division and Mission First Brigade and Brigadier Anil Raman, the man behind the idea. Kudos!

This Independence Day, You too can do your bit. Buy your cookies from them. Help these brave widows of Samba to sustain their lives with dignity. Get your first order going. TO ORDER Click here -> follow the process by filling your requirement.

Every bite you take goes into making a future for these soldier’s widows. Its time for my Cuppa tea with Olive Green Cookies.


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96 thoughts on “Olive Green Cookies: You too can Help by Eating one

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  1. Good job done by u.Keep it up.

    Liked by 1 person

  2. Supriya pandey on said:

    Dis initiative needs as widespread awareness as possible. I hope to do my twobit in its circulation. Hope it gets all d success it deserves.

    Liked by 1 person

  3. Sqn Ldr Ashok Verma (Ret'd) on said:

    I Salute these Brave Army Wives!
    Hats off to Aseem Foundation, for their noble concept of enabling them to live with
    Swabhimaan. Jai Hind!

    Liked by 1 person

  4. Sqn Ldr Ashok Verma (Ret'd) on said:

    Heart warming to know that Aseem Foundation has helped these Brave Army Widows to live with Dignity. Jai Hind!

    Liked by 1 person

  5. Vikram B. on said:

    Please give otion to select a few packs of both tje varieties available as 8 packs of the same flvr at a time would be difficult to consume.

    Liked by 1 person

  6. Jignesh on said:

    Lots of things and industries can be created in Jammu and Kashmir provided the government change the special status of Kashmir and allow people to buy land and setup factory units.

    Liked by 1 person

  7. Dr.k.s.soin on said:

    The best initiative.Dignified and respect ful.regards.


  8. Brig Amrit Kapur on said:

    A great initiative to allow Armed Forces widows to live with dignity.
    I can suggest another initiative that is producing Apple Cider Vinegar which has come into line light during past few years with host of theuraptic uses. This can be produced from Maharaja Apples produced in the Valley in abundance and generally goes waste


  9. Good initiative and through this medium this effort will reach to thousands. I wish a respectable and self made life for these bravehearts.


  10. N. Y. CHOUDHARY on said:

    I sincerely appreciate such initiative by olive green female brigade. I will try my best to spread word about this attempt by Olive Green Brigade. For regular as well as festive consumption such products have fragrance of our soil.
    I salute Olive Green Brigade.


  11. PK Sharma on said:

    Great initiate & support by Aseem Foundation is remarkable. Wish them the best & I am tempted to order.


  12. Darshan Singh on said:

    Why not supply these cookies to local canteens .


  13. Jagjeet Singh on said:

    Great initiative with real philantherpic results. I live in Jammu, and would like some outlet for marketing to locals.. May be Brig. Harcharan Singh (retd. ) , can help.,


  14. Need 4 walnut and 4 olive green cookies pk @ Rs 55
    each. Please facilitate payment and delivery. Contact self on 9818150220 and ltcolskbedi@gmail.


  15. Rajesh PMK on said:

    I wanted to place an order for 3 Walnut & Apple cookies and pay online there’s no option to choose that way. We are made to choose one category only. There’s a need to revamp the order and payment process; may be an option for COD (Cash On Delivery) and tie up with delivery agencies like Swiggy/Zomato etc. May be you can also introduce low sugar or sugar-free ones for diabetics like me. And why not enter CSD chain. That’s lot of captive business.


  16. Excellent activity to elliviate their economic standard with sustainable business..hats off to all the Ladies. We have made of such women 8 retired soldiers wives +3 widows of soldiers and with sainik bank’s help with RS.10 lakh subsidy and loan from other bank bought 45 seater buses . The buses were given on rent to corporate agency.. sustainable activity gives quantum money for their livelihood.. DRDA PDsir Nitin Thade..Prof Ramesh Ohol .Mr.Shirolkar LDM are the initiator..


  17. Anubha Gopal on said:

    I would like to order for the a cookies but cannot find any link for placing it.


  18. Khurshid Tarapore on said:

    I placed an order 2 weeks ago & paid for it. Haven’t received it yet.
    Any idea when I will receive it?
    Mrs. Khurshid Tarapore


  19. Pargat Singh on said:

    Great effort to help the needy. It has brought cheers and livelyness to the life of veteran ladies.


  20. umesh kumar on said:

    Needs introduction into CSDs/ AWWA/AFWWA/NWWA outlets

    Liked by 1 person

  21. Sajay Mampilly on said:

    Got my pack of cookies yesterday. Can’t stop eating them! Really delicious. Good job!


  22. Katy Shroff on said:



  23. Sujata Patil on said:

    Its a great initiative. I want to distribute these cookies during our ganapati festival . Once I place order how long does it take to receive.them ?


  24. Good quality cookies and fresh. Only advice is to pack the cookies in a hard box so that it doesn’t get damaged during transit.


  25. Narendra Kolapkar on said:

    Very very good and appreciable work,we all should buy.
    me n my ftiend have also ordered cookies worth 1000/ on 12 th Aug 2018 but still we not received .


  26. Dr. Indu Singh on said:

    Wonderful step by Army & Aseem NGO and very nicely written by Mr. Sajjan.


  27. R S Pathania on said:

    An excellent initiative by the Samba brigade. Kudos to the Cdr and all the best to the ladies.


  28. Captain Anthony Jacob Fernandez(Retd) on said:

    Sir, Army can do wonders by helping war windows.
    I am really happy for initiating.
    Love and sucess.


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